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The Corporate Battle For CNN Highlights How Dysfunctional American Media Has Become.

Late Thursday, as rumors swirled regarding an incident at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although it is by no means a flawless news source, her message seemed accurate for a lot of people. It remains one of the outlets where you can find reality-based and largely reliable reporting – especially during crises like the one developing close to a New Hampshire storage facility.

A Precarious State Amid a High-Stakes Struggle

But CNN, now 45 years old, finds itself in a uncertain state as two huge media corporations compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has turned into a major game of mergers and acquisitions, rather than as a question of what helps the news-consuming public.

“This represents another instance of the deep structural problems with origins in decades of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The speculation about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a financial tale with powerful individuals as the protagonists, but there is very little discussion of the societal benefit,” Pickard explained.

The Complicating Layer: Donald Trump

The network's predicament is made more complex by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” foe.

Remember the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.

There is a basis to favor that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of More Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s hardly a secure position. That structure could pave the way for CNN for yet another acquisition. There is no finish line.

According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.

The Bigger Issue and a Way Ahead

No matter the outcome with this particular battle, the underlying crisis persists.

“The present media landscape is a profoundly anti-democratic system, but we must resist a sense of powerlessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and different policy decisions can tackle it.

Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Change is very unlikely now, but that is not to say it will be impossible forever.

Initiatives that strengthen independent news organizations, reinforce local journalism, subsidize public media, and outlaw the consolidation of media power in very few hands are achievable – they are essential for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN must not be tools in the newest acquisition battle.

By

David Bishop

Aria Vance is a digital strategist and content creator specializing in exclusive community building and premium online experiences.

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